Social media appears to have a direct impact in the photography business because people scan their media sites fast and tend to glance at pictures regularly. When something catches their eye that they find a connection with they may like it and desire to see more. This may link a cruising person to the website for the company which provides the customer with even more inspiration.
The first thing that is happening in the photography industry is the use of social media to grasp customers attention through their interesting photo's and this in result, may lead to direct sales driven by this marketing tool. This link will lead you directly to one of the best photographers in the State of Maine who got my attention directly through social media.
The next thought in the industry is that people want to see creativity and something different to capture their attention. Plain boring pictures can only grab someone's attention for so long before they are moving onto something else. Can we find a link to consumers attention that will hold their interest? What better way to do this....but through the art of social media.
Lastly, internet traffic is much like driving traffic in that there are two lanes. One for customers going one way, and one for those going the opposite. How can we lead the RIGHT customers, that NICHE in the market that we are looking to tailor and narrow the focus to? Through social media of course.
The three ideas that I grasped through this blog was as follows:
1. Scan the social media sites to find the ones that customers are more following and match those with the company values and vision.
2. If you are not hitting your quota's or sales figures, google has many strategies such as key word optimization that allows you to gear your social media strategy to have customers heading your way.
3. Go mobile. Smart phone accessibility can give organizations key information and raw data to link your sales directly to social media so that managers can strategize their marketing alternatives appropriately.
